My Speaking Gigs & Online Press

Chicks Who Click Kansas City (April 09) : Customizing Your Social Media Toolbox

Successful Blog (February 09): How to be a Successful Sponsor at a Small Conference

Blissdom Conference (February 09): How to reach out to bloggers

Chicks Who Click Boulder (January 09): Your Social Media Toolbox

Ladies Who Launch (November 08): Social Media for Small Businesses

Technically Speaking Radio (September 08): How does using search stats help to improve your blog content?

GroundFloor Media's Get Connected Series (August 08): Intro to Social Media

Wordcast Podcast (August 08): Discussing Lijit's Wordpress Plugin

Search Engine Guide (May 08): So How DO You Pitch a Blogger?

"Several days ago, Tara, who I met in NYC a few weeks ago at Blogger Social, sent me an excellent email pitch for Lijit.  She opened her email by referencing our brief meeting at Blogger Social.  Then she briefly mentioned that she'd like to talk to me more about Lijit and better explain what it's all about.  Then she closed by telling me to enjoy my trip to Houston (For Small Business Marketing Unleashed), and to tell Jennifer Laycock that she said hello (Tara says hello, BTW Jennifer!).  Now by mentioning my trip to Houston, that tells me that she reads my blog, because I posted multiple times earlier this month that I was going to Houston for SBMU. 

So I'll be checking out Lijit, because Tara gave me an excellent pitch."

Interview with Jason Falls, Social Media Explorer (April 08): Lijit offers your site trusted search component

BlogHer Business (February 08): Who You Are, Not What You Do



JournaMarketing (May 07): How to use social media correctly

"But here's what impresses me most: after installing the widget, I got an email from Tara Anderson, the "Lijit evangelist." She thanked me for signing up, and asked if I had any feedback on the functionality or setup.  Even if this is a boilerplate email, Tara had still taken time to visit my blog and send me a note.

Because of that effort, I'm blogging about Lijit, rather than simply using the tool in my sidebar.  That's how word-of-mouth works on the Web.  And most importantly, it's the kind of thing you can do for your own organization easily, by keeping up with what others are saying about you and reaching out to them."